honey communications blog

How aware are you?

This is one of the best videos we've seen in a long time.  It's a fantastic example of how easy it can be to miss something that's right in front of your nose.

Why the customer isn't always right.

I'm loving this post by Alexander Kjerulf in which he asserts that the customers isn't always right and explains why.  It's a great example of a really good blog post: interesting and relevant to all businesses.  As a PR agency we get to see many different companies, all with their own styles, policies and cultures, and without exception, the ones that put their employees first are filled with positive energy and ultimately become the most successful.

PR and Journalism - it's a hard job but...

If you've never read it, then the BBC's excellent blog The Editors is well worth a look.  It gives the various BBC editors a platform to explain more about individual news stories or look into an item in more depth. 
The other week we noticed this story about how journalism and PR, although sometimes uneasy  bedfellows, are essentially very similar. Written by Jeremy Hillman, the editor of the business and economics unit, it's great to see a well respected journalist appreciating that good PR isn't spin and no substance.

Just what the heck is Twitter?

You've probably heard about Twitter.  Perhaps you are a devoted follower.  But if not, then the guys at Tech PR War Stories have a great podcast from Twitter expert Laura Fitton.  Listen and enjoy.

High hopes for new business website

There seem to be no shortage of new websites aimed at growing businesses and entrepreneurs but LaunchLab looks like it might be interesting.  It's been set up by  James Cleverly and Dan Matthews  (no stranger to  business titles having been the contributing editor at Real Business magazine for years).   Due to launch in a couple of weeks you can read a bit more about it  on Jemima Kiss's  Guardian blog.  We'll watch with interest to see if LaunchLab takes off. 

All the world's a stage

If you've never heard of Improv Everywhere then do pay their website a visit.  A group of improvisation artists that started off in the US (but now have offshoots across the world) they stage delightful and unexpected pieces of drama in stations, restaurants and other public places.  Don't expect formal plays though, one of their best known events was Frozen Grand Central, where 207 amateur actors walked onto Grand Central station in New York and froze at exactly the same moment for 2 minutes.  Sounds weird but amazing to watch and great to see the response of everyone else at the station, particularly at the end.

Online marketing fuels demand for PR

          

We were interested to read Katie Allen's piece in the Guardian this week about how the increasing recognition of the value of online marketing is having a huge benefit to PR firms.  Ostensibly more and more clients are recognising the value of editorial generally because they have recognised the power of social networks and influential bloggers.