RSS isn't that new in the web world but recently I was surprised to hear how few people use it (either to share content or consume it). At its most simplest RSS is great for subscribing to favourite news sites or blogs but for PR/marketing professionals tools like NewsGator's FeedDemon should be obligatory since they can make the whole job of monitoring new content about clients or specific industry sectors much easier (of course there are lots of software that will help you aggregate RSS feeds, I only mention that one because it's a personal favourite) but interestingly, recent research suggests that only 5.4% of web users are using RSS applications. Consequently Daily Blog Tips has come up with the idea of designating May 1st as RSS awareness day. We'll certainly be uploading their badge once it's available.
If you've never tried subscribing to a an RSS feed give it a go and we guarantee you'll see the benefits.
