While blogs, forums and social networks are becoming better known and understood by the business community there is still a sense from some business owners of, "well it's all very interesting but it's not really of value is it, I mean only a handful of the general population actually particpate". In our opinion that's a very short sighted viewpoint and one that will ultimately stop your business from growing. This post from online PR expert Kami Huyse explains perfectly why you don't have to actively take part in blogs or forums to be influenced by them.
